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So before deciding on a shopping cart system it is important that you make sure you are aware on what you need. While every website has different needs for their payment systems below you will find a general list of things you should be looking for, make sure you decide what is most important for your own retail needs.

What to look for in a shopping cart system

Ease of use

It is a startling statistic that nearly 50% of all items that are placed into online shopping carts are abandoned before purchase. It is vital to any profit margin that you keep that statistic as low as possible, and the best way of doing that is to ensure that potential customers find it easy to use. Test the software and see how a non-technical person might find it.

Customization

Being able to customize a shopping cart is very important. When looking to pay online via credit card many customers are rightfully nervous, being taken to another site or looking at a whole new ‘feel’ to the site at checkout can be jarring and cause them to change their mind. Make sure the system is in keeping with the feel of the rest of your site, and ideally customizable and brandable.

You should also be able to alter it to provide other options, different methods of shipping, etc.

Price

A lot of e-commerce dropshipping sites are designed in the knowledge they will only make small amounts each month, but on a consistent basis. So when considering what cart is best for your site make sure you are looking at costs. There are free carts available, with less options or support, or paid ones which might cost too much. Make sure you look at what it costs AND what you get for your money.

Here are some popular shopping cart systems:

CubeCart – An easy to use yet powerful shopping cart featuring unlimited categories and products, multiple payment gateways, downloadable products. The design is very easy to modify.

osCommerce – A power-user shopping cart with a big variety of modules and support of almost every payment gateway. A big developers community is ready to offer custom solutions depending on your needs.

ZenCart – Zen Cart truly is the art of e-commerce; a free, user-friendly, open source shopping cart system. The software is being developed by group of like-minded shop owners, programmers, designers, and consultants that think e-commerce could be and should be done differently.

That’s not to say there isn’t a downside, there is; you have to pay fees for listings, there is significant competition and there is a risk that the item will cost you money in fees if it doesn’t sell – whereas other methods of dropshipping might be less risky. But in most cases the benefits far outweigh the negatives.

So that being the case, how does a potential dropshipper best take advantage of eBay?

Tips to dropshipping on eBay

The idea behind selling on eBay is the same as anywhere else, make your auction the most attractive possible and ensure that the market is there for what you are selling.

Market research

Before jumping into an auction right away look through eBay. Is anyone else selling what you are (quite common when using dropshipping)? If so look at what they sell for, and if any fail. Make use of the option to watch an auction and see what items sell and what don’t.

Decide how you want to sell

There are numerous ways of selling items. Basic auctions, Buy it Now auctions, eBay shops etc. You need to decide what your strengths are an what the buyers are preferring for that niche. Each has its own advantages and disadvantages so don’t rush your decision.

Make sure you are aware of the fees

eBay charges for almost everything, and it is important that you make yourself aware of what your auctions are going to cost. Your profit margin is directly effected by your outgoings and there is no way of avoiding these fees – so ensure that you are including them as part of your calculations.

Test your sales copy

Assuming that you start selling items at a profit you should start looking at testing your sales copy – what is written about the item in an auction. By trying different techniques when you are selling an item you can come to understand what helps it sell and what hinders it. Selling is the only function you provide in the dropshipping sales process – so make sure you get it right.

Protect your reputation – use good dropshipping companies.

On eBay reputation is key in making people trust you enough to buy form you, so it is vital that you have a company that you trust to deliver the items they promise to, in the time frames they assure. Test the company if you need to, but make sure that you only use reliable companies – their performance will help decide if you succeed or fail.

What is dropshipping?

Dropshipping is an incredibly cheap and easy method of creating an online retail outlet without the capital needed to buy stock, hire employees or pay for storage facilities. It retains the ability of any retail site to generate large levels of income, but without the risk that is inherent in capital investments.

You are able to dropship almost any product, with huge numbers of specialist dropshipping companies as well as wholesalers and manufacturers who offer dropshipping services with a bit of research you should be able to find a company offering any item you want to sell via dropshipping.

Basically you act as a middleman, advertising the dropshipping companies products, at a considerable mark up for yourself, and then when an order is made you simply pay the dropshipping company their cut and they will deliver the item to the customer.

How dropshipping works.

The idea behind dropshipping is that you offer for sale, either via your own website or established sites such as eBay, items for sale that your dropshipping company is offering. You mark up the price that the company charges – this will be your profit – and sell it to the general public.

There are websites that sell hundreds of items via dropshipping, or just one, how you do it is entirely up to you. The most important thing for you is that you are paying nothing out until you have already been paid the money by a customer, so huge catalogs of items wont cost any extra.

When the item is sold you then place an order with the dropshipping company (or have automated software do it for you) who will deliver the item, often with your own branding, to the customers postal address. They manage the delivery, stock control, back end functions, etc. The end result means that you don’t have to buy or touch any stock at all.